User blog comment:Murrayfan54/Hateful Youtube Comments: Sam Edition/@comment-24454244-20150125044004/@comment-25769138-20150125060803

It's hard to tell. They're a band in the fact that they write songs for children, but a brand in the fact that many people sponsor them (UNICEF being a prime example), having merchandise (dolls, toy guitars, etc.), and of course, The DVD's and commercials. I know, it's really nice to have success and all, but you just need to keep in mind why what you are doing made you so successful- in The Wiggles case, what made them so successful is the children. And most of all, stay true to your original ideas and main focus. All in all, Jess, they're both a band and a brand-and a very powerful one at that.